How to Use Facebook to Host and Launch Your Course for Free

So, you're thinking of sharing your knowledge and launching your first online course for Pakistani students.

But then the questions start…

Where should I host it? How do I deliver the content? Do I need to pay for a platform?

First you thought about uploading videos to Google Drive and sharing links.

It could work… but it’s messy, unprofessional, and not built for learning.

You’ve probably heard of platforms like Teachable or Skool, but they come with monthly fees, and when you’re just starting with a tight budget, that’s not ideal.

So what’s the solution?

Let me show you a simple, smart, and completely free way to launch your course, using tools you already know.

Use Facebook to Host Your Course

Yes, really.

Here’s the step-by-step idea:

1. Create a Private Facebook Group

This will act as your course platform. Only paid students will get access.

2. Upload Your Video Lessons Directly in the Group

Facebook allows you to post videos, and your students can watch them anytime.

3. Structure Your Content

Use the “Guides” feature (formerly called “Units”) in Facebook groups to organize your lessons in a clear flow.

Now you may be wondering, “How will I answer student questions or provide support?”

For fast and direct communication, create a WhatsApp group alongside your Facebook group. This makes it easy to answer quick questions, send updates or reminders, and build a sense of community among your learners.

Will this strategy work?

This strategy works well because it costs nothing to host your videos, and it uses platforms that most people in Pakistan are already familiar with, Facebook and WhatsApp. It’s easy to manage, requires no technical setup, and your students won’t face any learning curve when accessing your content.

It’s the perfect starting point for your first course launch, especially if you’re testing your idea or building your initial audience. Later on, once you’ve gained confidence (and some income), you can always shift to more advanced, paid platforms like Teachable or Skool.

But for now, start simple and free.

Once your course is ready and live, the next challenge is getting students to enroll. If you’re wondering how to promote your course without spending a lot, check out our guide on how to market your online course in Pakistan with just 1000 PKR. It’s packed with affordable strategies to help you reach the right audience.